Privacy Policy

Read our policy outlines below to learn more about your rights and responsibilities.
Effective from: 1 July 2020

We care about YOUR PRIVACY

  • I Prime Services Private Limited, hereafter named “IPRIME”, is committed to respect your privacy and to comply with applicable data protection and privacy laws. This privacy policy “Policy” describes how we collect and use personal data where IPRIME is the data controller or where we refer to the applicability of this Policy. “Personal data”, means information relating to you or another identifiable individual.
  • Software on your device may access your information. Our website may contain links to, or may be embedded within, other companies’ websites and services that have privacy policies of their own. This might include linking to this Policy or providing the transparency in integrated and embedded notices which identify us as the service provider or controller.

    What information do we collect?

  • • We collect your personal data and other information when you, use or register into our products and services (including, operated by us), take part in interact with us. This includes following categories:
  • Use of products and services -

    When you access our services online, our web servers automatically create records of your visit. These records typically include IP-address, access times, the sites linked from, pages visited, the links and features used, the content viewed or requested, browser or application type, language, and other such information.

    Information you provide with us -

    When you create an account, request services, participate in research or campaigns or otherwise interact with us, we may ask for information such as your name, email address, phone number, street address, user names and passwords, feedback, information relating to your devices, age, salutation, and language etc. We also maintain records of your consents, preferences and settings relating to, for example, location data, marketing and sharing of personal data.

    Your transactions with us -

    We may maintain records of your downloads, the content you have provided us with, your requests, agreements between you and IPRIME, your contacts and communications and other interactions with us. We may, in accordance with applicable law, record your communication with contact points.

    Positioning and Location data

    Location-based services establish location using satellite, mobile, Wi-Fi etc. Our products may operate on multiple device platforms, applications and services which may also collect your location data. We do not use this information to identify you personally without your consent.
    When you use our location based services and features, for example location based search, navigation and routing, or request for map data, your location data is sent to IPRIME to serve you with the right content, which may also include location based advertising.

    Information provided by partners

    We obtain information from industry partners and a variety of other sources, including publicly available sources such as business registries. We require these sources to comply with applicable laws with regard to collecting and transferring this data to us, including ensuring that there is a legal basis for the transfer or anonymizing the data in accordance with applicable laws prior to disclosure of the data to us.

    Why do we process Personal Data?

    IPRIME may process your personal data for the following purposes. One or more of these purposes may apply simultaneously.

    Providing products and services

    We may use your personal data to provide you with our products and services, to process your requests or as otherwise may be necessary to perform the contract between you and IPRIME, to ensure the functionality and security of our products and services, to identify you as well as to prevent and investigate fraud and other misuses.


    Some services may require an account to help you manage your content and preferences. Depending on the service, an account creation may be either required or voluntary. Account creation requires you to provide us with basic contact details about yourself, such as name, email address, country of residence, phone number etc. You may also be able to voluntarily provide more information about yourself while creating a profile, such as a photo of your choice.

    Developing and managing products and services

    We may use your personal data to develop and manage our products, services, customer success, sales and marketing. We may combine personal data collected in connection with your use of a particular IPRIME product and/or service with other personal data we may have about you, unless such personal data was collected for a purpose, where the original purpose is incompatible with this purpose.

    Communication with you

    We may use your personal data to communicate with you, for example to inform you that our services have changed or to send you critical alerts and other such notices relating to our products and/or services and to contact you for customer care related purposes.

    Marketing, advertising, and referrals

    We may contact you to inform you of new products, services, or promotions we may offer and to conduct market research when we have your consent, or it is otherwise allowed. We may use your personal data to personalize our offering and to provide you with more relevant services, for example, to make recommendations and to display customized content and advertising in our services. This may include displaying IPRIME and third-party content.

    What is our legal basis for processing your Personal Data?

    Our legal basis for processing your personal data is dependent on the purpose for processing and may vary. In general, we process your personal data under the following legal bases:

    Performance of a contract with you

    We process your personal data to perform our obligations under the Service Terms applicable to the product or service you are using, provided by us or our customers.

    Your consent

    We process your personal data if you have consented to the processing activity. You may revoke your consent at any time. Doing so will bar us from further processing of your personal data based on your consent but will not impact the lawfulness of processing based on your consent before it was withdrawn. Some of the features of our products and services might be only available based on consent.

    Legal obligations

    We process your personal data as needed to comply with laws and regulations.

    Legitimate interests

    We process your personal data to further our legitimate interests, such as in connection with managing, developing, testing, securing, and in limited circumstances marketing, advertising, and making recommendations regarding our products and services. Any such processing is conducted subject to appropriate measures to protect your fundamental rights and freedoms related to your personal data, and in any event will be subject to the restrictions provided in this Policy.

    How long do we retain Personal Data?

    We endeavour to only collect personal data that are necessary for the purposes for which they are collected, and to retain such data for no longer than is necessary for such purposes. The length of time personal data is retained, and criteria for determining that time, are dependent on the nature of the personal data and the purpose for which it was provided. For example, for your personal data related to managing your account (such as name, email address, and account content and preferences) are maintained for as long as they are retained by you within your account. Other data, such as records of your activity within the application, are typically maintained only for a short period before being anonymized. You may contact the IPRIME Privacy Officer at to obtain additional information about retention of your personal data.

    Do we share Personal Data?

    We do not sell, lease, rent or otherwise disclose your personal data to third parties unless otherwise stated below.

    1. Your consent and social sharing services

    We may share your personal data if we have your consent to do so. Some services may allow you to share your personal data with other users of the service or with other services and their users. Please consider carefully before disclosing any personal data or other information that might be accessible to other users.

    2. Mandatory disclosures

    We may be obligated by mandatory law to disclose your personal data to certain authorities or other third parties, for example, to law enforcement agencies in the countries where we or third parties acting on our behalf operate. We may also disclose and otherwise process your personal data in accordance with applicable law to defend IPRIME’s legitimate interests, for example, in legal proceedings or in connection with governmental requests and filings.

    3. Mergers and Acquisitions

    If we decide to sell, buy, merge or otherwise reorganize our businesses in certain countries, this may involve us disclosing personal data to prospective or actual purchasers and their advisers, or receiving personal data from sellers & advisers.

    How do we address Data Quality?

    We take reasonable steps to keep the personal data we possess accurate and to delete incorrect or unnecessary personal data. We encourage you to access your personal data through your account from time to time to ensure that it is up to date.

    What steps are taken to safeguard Personal Data?

    Privacy and security are key considerations in the creation and delivery of our products and services. We have assigned specific responsibilities to address privacy and security related matters. We enforce our internal policies and guidelines through an appropriate selection of activities, including proactive and reactive risk management, security and privacy engineering, training, and assessments. We take appropriate steps to address online security, physical security, risk of data loss and other such risks taking into consideration the risk represented by the processing and the nature of the data being protected. Also, we limit access to our data bases containing personal data to authorized persons having a justified need to access such information.

    How do we use Cookies and Web Beacons?

    What are your rights?

    You have a right to know what personal data we hold about you, and to access it. You have a right to have incomplete, incorrect, unnecessary, or outdated personal data updated. You have the right to request that your personal data be erased, and to obtain a copy of your data in a machine-readable format. You have the right to object to or restrict processing in certain circumstances, such as where you believe the data is inaccurate or the processing activity is unlawful. You have a right to unsubscribe from direct marketing messages and to request that we stop processing your personal data for direct marketing purposes or on other compelling legal grounds. However, if you opt-out from marketing and other communications from IPRIME, critical alerts may still be sent to you.

  • You may exercise your rights by contacting us or by managing your account and choices through available profile management tools on your device and our services. In some cases, especially if you wish us to delete or stop processing your personal data, this may also mean that we may not be able to continue to provide the services to you. Applicable data protection law may provide certain restrictions on the extent to which these rights may be exercised. If a restriction applies, we will respond to your request with an explanation of what action will be taken, to the extent required under applicable data protection law.
  • Who is the controller of your Personal Data?

    I Prime Services Private Limited (Regd. Address – 188-L, Model Town Ludhiana, Punjab – 141002) is the controller of your personal data. In addition, the IPRIME affiliate providing the product or service may be a controller of your personal data. You may find the identity of the controller and its contact details by reviewing the terms and conditions of such a product or service or by using contact information provided in the applicable IPRIME websites. In matters pertaining to IPRIME’s privacy practices you may contact our Data Protection Officer, at:

    Changes to this Privacy Policy

    IPRIME may from time to time change this Policy or change, modify or withdraw access to this site at any time with or without notice. However, if this Policy is changed in a material, adverse way, IPRIME will post a notice advising of such change at the beginning of this Policy and on this site's home page for 30 days. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.

    Cookie Policy

    This is the Cookie Policy for IPRIME, accessible from

    What are Cookies uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes how we use cookies, and how to you can prevent them from being stored (however this may downgrade or 'break' certain elements of the sites functionality).

    How we use Cookies

    We use cookies for a variety of reasons detailed below. In most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case, they are used to provide a service that you use.

    Disabling Cookies

    You can prevent the setting of cookies by adjusting the settings on your browser. To reiterate, disabling cookies will affect the functionality of your user experience and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the site. Therefore, it is recommended that you do not disable cookies.

    Third Party Cookies

    In some special cases we also use cookies provided by trusted third parties. Also, from time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience while on the site while ensuring we understand which optimizations our users appreciate the most. We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways.

    For more information, please email us at